The Power of Music
Founded in 1972 in London, England, NAD (New Acoustic Dimension) began with a simple mission: create audio components that deliver the most realistic sound possible at accessible prices.
Under the guidance of founder Bjorn Erik Edvardsen, NAD pioneered the concept of "value engineering" in hi-fi — stripping away unnecessary features to focus on what matters most: pure, unadulterated sound.
Today, headquartered in Canada and part of the Lenbrook Group, NAD continues to push boundaries with innovative technologies like BluOS streaming, Dirac Live room correction, and their renowned amplifier designs that have earned countless awards and loyal followers worldwide.